SEO services FAQ

Keyword FAQ
Link FAQ
Traffic FAQ
Reporting FAQ
Pricing FAQ



Keyword FAQ

  • Q. What are keywords?
  • A. Keywords are the words or phrases that a user is most likely to use when searching for your business on the Web. In addition to commonly used search terms, keywords should reflect the main topic or message of your Web page. Keywords should be present throughout the Web page content; in page copy, Title tag, Meta tags, headings, attributes and link text. (1) Such on-page optimisation (content on your site) is only 10% of the equation though - the other 90% concerns off-page optimisation (building links into your site). It is using keywords as anchor text to build links to your company website that we are most concerned with in providing our service at Keyword Link Traffic.

  • Q. What is anchor text?
  • A. Anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive in the search engines. (2)

  • Q. Why is keyword research so important?
  • It allows the right audience to find you. And you have quite a bit of control over that audience just by focusing on different keywords. And yes, you can have different pages focusing on different keywords and then you can gear each page to its specific audience. If you target the right keywords you will be able to drive qualified traffic to your website. These visits don't always come from big top level words like "cars", but rather they come from long-tail search terms like "red sports car". With the longer phrase, you have more of an idea of what the searcher is looking for and this allows you to be super targeted on your page. This also means that you may not see huge amounts of visitors, but the traffic you do see will convert at a higher rate. (3)

  • Q. What exactly are long-tail keywords again?
  • Long-tail keywords are keyword phrases composed of two or more words that collectively are more specific than a single keyword. Long-tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. Generally, the more specific the search, the closer the searcher is to the act of purchasing a product or service. (4)

  • Q. Is keyword research included in your service?
  • Yes. Part of our 'one stop' per keyword pricing structure includes researching and selecting long-tail keywords related to your company website and building links to your site using these exact keywords in the anchor text. We also research the 'commercial viability' of your keywords to judge whether people typing them into the search engines are likely to be buyers not browsers.

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Link FAQ

  • Q. Why are inbound links important?
  • A. According to search engines such as Google, Yahoo and MSN, inbound links are the single most important factor in determining a websites' success in ranking well and staying there. Search engines used to just count the amount of links coming into your site, but now the likes of Google also assess the quality of each link coming into your site. Each inbound link comes comes from a page which itself has inbound links. The more inbound links on the linking page, the more important that page is and, therefore, the more important the link to your page is. So, in the case of Google, they give more weight to inbound links from important pages than they do to inbound links from lesser pages. They call the idea "PageRank". Google is the world's number one search engine, and currently provides the results for around 80% of all the searches done in the world. Because of that, it is vitally important for any website that relies on search engine traffic to do well in Google. Doing well in Google means making the site 'important' in Google's eyes and, to do that, the site must have good inbound links - as many of them as possible, and preferably from important pages (pages with medium to high PageRank values). (5) Think of each quality inbound link as a vote of popularity for your company website.

  • Q. Why is it important to build links naturally?
  • A. Search engines like Google don't like it if you try to 'game' their listings by building huge numbers of links too quickly to help your business gain an artificially high ranking in the 'natural' search engine rankings, (the natural rankings are on the left after a search, paid adverts are at the top and on the right). As each link into your site can be viewed as a vote of popularity, it would be too easy to build thousands of links very fast and get top rankings for all your web pages. Google in particular wants to provide users with valuable and relevant information on pages in its index that exactly match what the user waas searching for, so they don't appreciate you building millions of spammy automated links just to try and sell stuff. They expect links to be built in a natural way based on the merit and relevance to search of your onpage content - and will drop sites in the rankings if they abuse this principle. At Keyword Link Traffic, we build links up over time in a natural and 'white hat' way, that ensures a high quality foundation of incoming links into your site that the search engines will love.

  • Q. How long does it take to get to the top of the rankings?
  • A. This depends on the comptitiveness of your keywords and the industry you work in. Some keywords will rank very well within a few weeks, while others will take longer. Once you have established the position of your rankings, it's important to keep up your link building efforts because you can be sure your competitiors will keep link building for the same keywords and after time you will start to drop down the rankings again. Link building is an ongoing organic process much like losing weight - you have to put in an initial effort to shed the weight, then maintain your exercise levels to ensure it stays off. That's why we recommend a minimum of three months with our service - but it's advisable to keep going month-on-month to keep ranking well for your chosen keywords.

  • Q. What methods do you use to build links?
  • A. We use all 'whitehat' natural methods such as article marketing, social bookmarking, blog posts/comments and directory submissions. This helps to create a solid foundation of high quality links over time.

  • Q. Can you guarantee me a number one listing in Google?
  • A. No we can't I'm afraid, and anyone who says they can is not being straight with you. Due to the organic and ever-changing nature of link building, rankings will go up and down over time as your competitors add new content to their own websites and build more links into their sites. In the face of such uncontrollable variables, our best practice service builds links to your site in a natural way that will increase your overall visibility in the search engines for your various keywords. Over time and with consistent attention, this will drive more traffic, leads and sales to your company website. We do offer guarantees with our service though, (please see the pricing section below).

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Traffic FAQ

  • Q. What exactly is website traffic?
  • A. Web traffic is the amount of data sent and received by visitors to a website. This is determined by the number of visitors and the number of pages they visit. Usually, companies monitor the incoming and outgoing traffic on their website to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. (6) People tend to talk about 'hits' on their website as being important, but it's the actual unique visitors you should be looking at. Hits include all the pages visited and actions taken by individual website users, plus software programmes called 'robots' crawling your site to index pages for the search engines. Althought the latter are important, it's the real unique visitors who can actually buy things that we should be most interested in monitoring when looking at website statistics. Although we don't do this monitoring on your behalf, our link building increases the amounts of real targetted and unique visitors to your website over time - building leads and sales for your business.

  • Q. Can you guarantee my traffic will always go up?
  • A. Not for all of your keywords, no. Although your overall search engine visibility will have a general upward trend over time, there may be peaks and troughs in your rankings over time, despite constant link building. This is because link building is an organic process and your competitors will keep building both web content and inbound links, and you have to keep chipping away with your own linkbuilding efforts to stay in contention. We have a proven track record for increasing our clients search engine rankings over time, but you will have great months, good months and average months in the course on an ongoing campaign. What is crucial is that you keep going, as if you stop building links your site will drop out of the rankings altogether in due course. Again, we do offer some guarantees with our service in the pricing section below.

  • Q. My site is getting increased traffic but no new sales?
  • A. Our side of the bargain is to drive targetted traffic to your site in the form of highly relevant unique users, and to help your site rank better in the search engines. If you see an increase in traffic but you're not making any extra sales, this is because your website is not converting customers well enough. To increase onsite conversions you need to constantly split test your headlines, offers, body copy and other onpage elements to ensure that your message is relevant, compelling and can drive sales.

  • Q. Can I stop building links once my traffic goes up?
  • A. Yes you can, but it's extremely unadvisable. You may see an increase in traffic and sales from using our service and decide to stop building links, but while you rest on your laurels your competitors will continue their link building efforts - meaning over time you will drop out of the top listings for your chosen keywords and all your hard work will be undone.

  • Q. Why can't I just build links myself?
  • A. You can! There's nothing to stop you building links to your company website yourself. But bear in mind that if you chose the wrong keywords, build links too fast or in an unnatural way - your efforts will be wasted. Link building is also very time consuming to do properly, that's why clients outsource it to us and get on with what they do best.

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Reporting FAQ

  • Q. Do you provide monthly reporting on my rankings?
  • A. Yes we do. Every month you will receive a detailed report on the various rankings for your chosen keywords in the UK search engines. We can provide ranks for other countries if required, such as the USA, Australia and Canada. Your report will show your ranking progress by search engine, plus give a graphical representation of your overall search engine visibility. Your report will also show you the most efficient keywords in terms of the amount of traffic they drive.

  • Q. Do you provide a list of incoming links?
  • A. No we don't. This is because some keywords will rank quicker than others and will not show up for the reporting period in question (although they will at a later date). Plus different search engines show inbound links in different ways and add more or less validity to certain links - so there is no accurate and standard way to show all the links coming into your site from all the different websites they are found on. Also, some links may be de-indexed if the site they are on becomes obsolete - or certains types of links may become de-indexed as Google and the other search engines constantly change their algorithms. The vast majority of clients are very happy with a report showing exactly where they rank in the search engines, and detailing their overall search engine visibility score. This gives a far better indication as to the success of our service.

  • Q. What type of company is this service best suited for?
  • A. Although our service is aimed at companies of all sizes in any niche, it will work best for small to mid-sized firms who have an underperforming website that is not getting enough traffic. We have a proven track record of driving targeted visitors to failing websites such as this. However, if you're looking for massive link building campaigns to generate thousands of links every month, this service is not geared for that kind of project volume. For the underperforming websites of small to medium sized companies though, our service is exactly what you're looking for and will get you some great results.

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Pricing FAQ

  • Q. How much does your service cost?
  • A. At present the full one-stop service from Keyword Link Traffic costs just £40 per keyword - with a minimum order of two keywords or £80 per month. For all the valid link building reasons outlined above, we recommend you continue to build links on an ongoing basis to first achieve and then hold your position in the search engines for your chosen keywords. Although we don't hold to any contract and you can cancel whenever you like, we advise you to build links for a minimum of three months and then preferably continue after that to get the maximum benefit from this service. Link building is a long-term investment in your business, but will only show the results you want if you stick at it over time. At £40 per keyword and with a minimum monthly order of only £80 - Keyword Link Traffic is one of the lowest cost quality SEO services currently available.

  • Q. What happens after I sign up?
  • A. Within one working day we'll send you a report of the keywords we have researched for your site, and that report will include where your site currently stands in the search engine rankings for those chosen keywords. We'll then start work on the link building for those set of keywords, sending you a new report on your rankings at the end of every month. If you want to add more keywords to your account, simply place another order with us on the 'Order' page for the amount of keywords you require. We'll then give you a separate report for these keywords every month.

  • Q. What about guarantees and refunds?
  • A. We guarantee to build a minimum of 50 high quality inbound links to your company website for every keyword chosen every month. Over time this is an extremely powerful way to bring in new leads and sales through your website. Once your order is placed our link building work begins immediately, and for this reason we cannot offer any refunds once you have signed up for our service. You can of course cancel at any time you like once your current monthly subscription period has ended.

  • Q. How do I set up a monthly subscription?
  • Simply click the button below and fill in the form on the next page, outlining your company information and selecting the amount of keywords you would like to build links for. You will then be redirected to our secure online payment system (Paypal) to take payment. You can complete this process for every new set of keywords you want to add into our workflow.

  • Q. How do I cancel my monthly subscription?
  • A. Simply log into your Paypal account and go to the recent account activity section, and select subscriptions from the drop down list. You can then cancel your subscription from insdide your Paypal account whenever you like - giving you complete control over your account.

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Sources:

1. GoDaddy.com
2. Wikipedia.com
3. MyKeywords.net
4. TopSideMedia.com
5. WebWorkshop.net
6. Wikipedia.com